East Coast Capital
Management (ECCM)

Established in 2008, East Coast Capital Management (ECCM) is a Sydney-based systematic fund manager, developing and implementing quantitative trading strategies.

Before | Leadership transition at a pivotal moment

January 2025 

Context:

• ECCM respected within immediate networks; strong leadership credentials, limited brand visibility.

• Incoming CEO: Simone Haslinger (ex-J.P. Morgan).

Opportunity: 

• Amplify Simone’s voice as a new leader.

• Translate institutional credibility into digital visibility.

• Build consistent content presence and authority across channels.

During | Turning leadership transition into visibility

Our Approach:

1. Discover | Messaging and content audit; redefine brand voice and messaging. 

2. Define | Content strategy and thought leadership development; social media content calendar (2 x posts per week); develop leadership personal branding. 

3. Build | Creation of branded social media assets; content ‘atomisation’ - repurposing one piece of content across multiple channels. 

4. Amplify | Media engagement and leadership press releases; industry participation and partnership; ongoing speaking opportunities and content re-purposing across LinkedIn, YouTube etc.

Ongoing | From transition to transformation

Impact:

• CEO positioned as credible voice (media, social media, podcasts and advocacy).

• ECCM visible beyond direct clients.

• Strategic content engine established.

LinkedIn Metrics: 

  • 131% follower growth (150 → 346).

  • Small, but growing, highly engaged audience; engagement rate~9% (3x LinkedIn benchmark).

  • Highest performing format = carousel at 18.9% engagement rate.

  • Posts now reach thousands vs. hundreds.

  • Breakout months in Apr & Jul; August was our best performing month overall. 

Momentum into Q4:

• Compound momentum building.

• Next: in-person speaking opportunities, campaign creation, content atomisation, video and carousels.

Simone’s Thoughts on
Working with Beyond & Co.

Simone Haslinger

CEO, East Coast Capital Management (ECCM).

“Working with Teri has been an absolute pleasure. She provides an exceptional level of service—always helpful, supportive, and deeply thoughtful in her approach. Teri doesn’t just take a brief and run with it; she does her research, challenges you (in the best possible way), and brings fresh, well-considered ideas to the table. Her insights have been invaluable, and her dedication makes all the difference. I highly recommend her to anyone looking for a communications partner who truly adds value..”